From the 1st March 2011, the Advertising Standards Authority (ASA) will be able to regulate marketing communications on company websites for the first time. The following statement is from www.asa.org.uk – “From 1 March 2011 the ASA’s online remit now extends to cover companies’ own marketing claims on their own websites and in other non-paid for space they control. This landmark development brings enhanced consumer protection, particularly for children.”
It’s impossible to know the impact of this change without some real-life cases to go on so I guess we’ll just have to watch this space for the moment.
Read the ASA’s own post on this development.