Posted on 03.07.11 by admin

New ASA regulations to ensure stricter controls on website content

From the 1st March 2011, the Advertising Standards Authority (ASA) will be able to regulate marketing communications on company websites for the first time. The following statement is from www.asa.org.uk – “From 1 March 2011 the ASA’s online remit now extends to cover companies’ own marketing claims on their own websites and in other non-paid for space they control. This landmark development brings enhanced consumer protection, particularly for children.”

It’s impossible to know the impact of this change without some real-life cases to go on so I guess we’ll just have to watch this space for the moment.

Read the ASA’s own post on this development.

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